The Social Media Takeover
Facebook, Twitter, and Instagram have become staples on most people’s smartphones. They are free, easy to operate, and allow users to connect with others all over the globe. Since its origination, social media has undoubtedly changed the way people see the world around them and relate to one another.
Social media has also changed how companies become popular, advertise, and interact with their customers. Unfortunately, the many benefits of social media are coupled with increased liability for businesses.
Types of Social Media Liabilities
How a business uses social platforms may leave room for several types of liabilities. Here are a few examples:
- A firm fires an employee based on social media activities, thus violating privacy rights.
- A company discovers a potential employee’s social media profile and uses it to examine their race, disabilities, sexual orientation, etc.
- A business posts discriminatory content or discriminatory practices are exposed via social media, and the content now lives forever online.
- A company review left by an unhappy ex-employee affects the employer’s future applicants and reputation.
- An employee takes to social media to talk about past clients, other employees, customer behavior, or products, causing third-party lawsuits.
Protect Your Business
The world is becoming increasingly more online-based every day, and social media will continue to have a strong presence for the foreseeable future. Social media cyber liabilities come in all shapes and sizes, and it’s essential to know the risks associated.
Be sure to protect your business with the right cyber liability insurance. Contact Steve Longenecker (303-808-9351, x2) at Mountain Insurance: Longmont to review your commercial insurance coverage in Longmont, CO, or our neighboring communities.
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